Freescale Semiconductor Investor Relations

March 16, 2022
Freescale™ and the Freescale

(2/04 to Present)

• Experience spans two initial public offerings, a leveraged buyout, and numerous debt and equity transactions totaling more than $40 billion
• Most recent transaction involves proposed merger with NXP Semiconductors planned for second half of 2015
• Strong executive presence as the lead spokesperson with investors since IPO in 2004, including presenting role at equity and debt conferences and frequent interaction with the company’s board of directors
• Significant experience targeting investors and developing productive relationships with both equity and debt analysts
• Prominent role in equity and debt transactions that lead to refinancing more than $6 billion of debt, reducing debt by more than $4 billion and reducing interest by expense by more than $500 million
• Developed company-wide disclosure policy to comply with SEC regulations, including Reg FD
• Led the effort to secure shareholder approval of two different equity compensation plans
• Managed crisis communications during numerous events including flight MH 370 which impacted 20 Freescale employees and the financial crisis in 2008 - 2009

2004 – Present (12 years)

2004 – 2008 (4 years)

2001 – 2004 (3 years)

• Led investor relations and communications during the spin-off of the company’s payment processing division
• Increased sell side coverage and broadened shareholder base of the parent company
• Managed corporate communications activities during the renewal of the Fair Credit Reporting Act
• Established monthly guest segment on CNNfn and launched satellite media tour that generated 60 million impressions


responsible for all investor relations and corporate communications activities

Strategy * Created comprehensive investor relations program for the second largest technology IPO of 2004
Highlights: * Implemented extensive shareholder targeting program and proactive outreach strategy.
* Function as the primary investor contact; personally conduct brokerage conference and investor presentations throughout U.S. and Europe.
* Lead the effort to initiate all sell side analyst relationships.
* Developed company-wide disclosure policies to comply with SEC regulations, including Reg. FD.
* Established regulatory and trading infrastructure with NYSE.
* Implemented Direct Stock Purchase plan to help retain Motorola retail shareholders who inherited Freescale shares following the spin-off.
* Created employee rotational pool providing investor relations and external communication training for high potential Freescale employees.

Contribution * Doubled sell side analyst coverage base following completion of IPO.
Highlights: * Spearheaded approval of 2005 Omnibus Equity Plan by Freescale shareholders.
* Finalist for Best IR Program for an IPO (Investor Relations Magazine).
* Third party perception studies consistently confirm the strong credibility and effectiveness of Freescale's Investor Relations program.
* Managed investor relations during the company's acquisition by a private equity consortium led by The Blackstone Group.
* Continue to manage direct relations program, managing relationships with the Company's public bond holders.


Executive Overview: * Provided full strategic and tactical accountability for public
and media relations activity throughout U.S., Canada and Europe.
* Provided executive direction to two international heads of public relations while directly
managing the function in the U.S.

Contribution * Instrumental role in utilizing positive communications and crisis management tactics to sustain
Highlights: a public reputation as one of Fortune Magazine's Most Admired Companies.
* Managed communications during the renewal of the Fair Credit Reporting Act, the key legislation governing Equifax.
* Transformed disparate international organizations into a centralized, globally integrated PR function.
* Established monthly guest segment on CNNfn with Equifax consumer affairs expert.
* Managed satellite and radio media tour and other outreach efforts generating 59 million impressions in 2003.


Started the company's first investor relations and public relations programs which fully integrated
corporate communications, media and investor relations.

Department * Launched the Investor Relations program to support a successful
Start-up: IPO and debt financing.
* Created integrated program that covered equity and debt investor communities.

Media * Developed all corporate messaging and crisis communications plans
Management: * Secured national media placements including Wall Street Journal,
Forbes, and The Economist.
* Served as primary media spokesperson during multiple labor negotiations.

Contribution * Achieved a statistically significant improvement in public perception of the corporation.
Highlights: * Championed a unique initiative that directly linked company to community-based spending
by infusing the economy with in $2 bills earned through employee bonuses.
* Created aggressive PR and advertising campaigns to raise community awareness and rally

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